Tasty cherries sold here

There was a huge fruit market.Ben earned his living by selling cherries.

He had a board in his stall,which said "Tasty cherries sold here."

An old man who passed by his stall looked at the board and said
"Young man why do you have "Tasty cherries sold here" written on the board.
We all know the cherries are here.So why don't you change the board to
"Tasty cherries sold."

So Ben listened to him and changed the board to

"Tasty cherries sold"

The next day,another passer by looked at the board and asked Ben,
"Why do have the board saying,"Tasty cherries sold." We all know this is a
market,and you are not giving cherries for free.Why don't you take the word"sold"
out of the board?"

Ben thought what ever the man said made sense.So he changed the board to "Tasty Cherries."

Third day,one of his customes came to his stall.

He asked.

"How are you Ben? How is sale going?"

Ben said

"I'm doing well sir,how may I help you?
The customer asked for two pounds of cherries and Ben measure and packed the
cherries for him.

The customer took a bite of one cherry and said

"They are delicious and very tasty."

He then looked at the board,which read "Tasty cherries" and said

"Ben,why do you have the board saying "Tasty cherries," ofcourse your cherries
are tasty and would you want to sell not so tasty cherries ?

He also said"Any one who buys cherries from you will know your cherries are tasty"

Ben thought for a moment and thanked him for his suggestion.

Next day he took the board out.

He had no board on display in his shop.

But to his surprise no one came over to his shop to buy cherries.

I twas almost afternoon and Ben had not sold even a pound of cherry.

But before the close of the day,one customer came and gazed at his shop.
He took one cherry suspiciously and tasted it.

He then said

"Your cherries are tasty,but lokks like you haven't sold any."

Ben said,"Yes,not even a pound"

The customer smiled at him and said "Well,may be you should let people know you have
tasty cherries in the shop.Else how will they know?"

Why don't you have a board that says,"Tasty cherries sold here"?

Ben was confused and he thought of the past week where so many people
had given him different suggestions and he had listened to everyone.

He then thought

"May be I was wrong,I should have a mind of my own and should know what is right
or wrong for me,"

His confusions were cleared and he was all set to go home that evening with a clean and clear
mind filled with his own ideas to improve sales.